Jules Smith is a L.A. based online jewelry boutique with pieces inspired by travel and a bohemian aesthetic.
Our first mandate was to update and elevate various internal documents through which we established a set of typefaces and colours. To follow, we moved on to refresh their e-commerce site with the help of a new Shopify theme. By taking over the back end we were able to completely update their aesthetic and provide an artistic direction for future photoshoots and product shots. We moved on to echo this vibe in many other brand collaterals including their eblasts and extensive packaging for their products.
Art Direction / Packaging / Web