TowTabs is a 100% biodegradable towel tablet providing an environment-friendly product that’s versatile and convenient.

The first part of the project was to redesign the logo to give it a more modern look and feel. We kept a vintage element as the company has been established for many years. The next step was to redesign the website. In order to fully communicate the product, we felt it was important to show it in action by creating a set of short videos which we then integrated into the homepage. A detailed set of illustrations were also created to show all the different things a TowTab can replace.

Art Direction / Branding / Web

"We approached Cow Goes Moo for a re-brand opportunity and we couldn't be happier with the results. The new look they came up for both our brand itself and our website has ensured customers have a clear understanding of what our product actually is — which has always been a challenge."
Harvey Lazar