TowTabs is a 100% biodegradable towel tablet providing an environment-friendly product that’s versatile and convenient.
The first part of the project was to redesign the logo to give it a more modern look and feel. We kept a vintage element as the company has been established for many years. The next step was to redesign the website. In order to fully communicate the product, we felt it was important to show it in action by creating a set of short videos which we then integrated into the homepage. A detailed set of illustrations were also created to show all the different things a TowTab can replace.
Art Direction / Branding / Web