b.cycle is a high-end spin and body studio with multiple locations throughout the island of Montreal. The ‘come as you are’ motto and emphasis on music makes their studios a uniquely quirky and fun environment to work out in.

Our relationship with b.cycle started with a redesign of their weekly newsletters and quickly developed into an extensive creative partnership. From their juice packaging to their unique wayfinding at each studio we continue to develop and push their brand creatively.

Art Direction / Packaging / Wayfinding

"Cow Goes Moo is everything you would want in a business partner. They are creative, collaborative, incredibly punctual and have an amazing attention to detail. Whether you are hiring them for a small project or taking them on as a long term supplier, you will be left feeling supported, at ease and thrilled with the final product. Professionalism at its finest."
Alexis Levy
Marketing Director